Link-Up With LinkedIn

Networking is key to your company’s growth. Whether it’s meeting new business partners or potential clients, it is important to insert yourself into your community and join the conversations taking place in your industry.

Of course, the necessary next step to making connections is keeping them. Fortunately, the Internet has given us an easy way to do this. Long gone are the overflowing rolodexes or cumbersome address books; in their place are e-mail contact lists and social networking sites such as LinkedIn. Read the rest of this entry »

AP Style Tip of the Day: Commas!

This is one of my biggest pet peeves. Now you’ll know how to get it right.

Do not put a comma before the conjunction in a simple series.

Incorrect: Please pass the chips, salsa, and queso.
Correct: Please pass the chips, salsa and queso.
Additionally: Put a comma before the conjunction if an element of the series requires a conjunction.
Incorrect: I had orange juice, toast and ham and eggs for breakfast.
Correct: I had orange juice, toast, and ham and eggs for breakfast.

Messaging is Key

Ever heard the saying, “It’s not what you say, but how you say it?” I have come to find that in public relations, that cliché holds true. Often times, the success of your news release lies entirely in how you deliver your message. A few tips: Read the rest of this entry »

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