Is Social Media Unavoidable?

I have heard many different opinions regarding social media and its place in the business world. There are certainly those who are all for it, those who make it a point to steer clear, and those who think social media is unavoidable.

Being somewhat of a planner and a mild control freak, I don’t like to think that anything is unavoidable (other than death and taxes, of course). I do not think that blanket statements such as “All companies should be actively tweeting” are accurate, but I am not suggesting that social media is bad for business either. I guess I’m a social media “tween” so to speak as I tend to fall right smack dab in the middle. Read the rest of this entry »

Blogging and Public Relations

Here is the scenario: you are a small business owner, you work in a niche industry and you want to grow your network within that industry. One effective way of doing this is to blog.

A blog is very effective in allowing you to communicate your industry expertise and opinions to a large audience. Not only does it give you an outlet to get your ideas out to the public, it can allow you to get feedback from others in your industry – making it an invaluable learning tool. Read the rest of this entry »

What is Public Relations, Anyway?

A scene from the 1956 movie “The Man in the Gray Flannel Suit.”

So what is public relations? More than forty years later, many are still asking this same question, though the reality of the job today is much more complex than what this clip states, and nothing (including PR) is ever as simple as the movies would have you believe! I hope this blog is helping to answer this question one post at a time.

Is There Such a Thing as Too Much Buzz?

In Public Relations we all aspire to convey that our client is the most ground-breaking, fresh, relevant, cost-effective, or unique in the industry.  Sound familiar?  This may be due to the fact that these words are some of the most common words found in news releases. Read the rest of this entry »

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