I have heard many different opinions regarding social media and its place in the business world. There are certainly those who are all for it, those who make it a point to steer clear, and those who think social media is unavoidable.
Being somewhat of a planner and a mild control freak, I don’t like to think that anything is unavoidable (other than death and taxes, of course). I do not think that blanket statements such as “All companies should be actively tweeting” are accurate, but I am not suggesting that social media is bad for business either. I guess I’m a social media “tween” so to speak as I tend to fall right smack dab in the middle. Read the rest of this entry »