Chin Up

When distributing a news release, it’s easy to expect that each reporter you send the release to will cover it; however, as much you might wish, this isn’t how it works.  There will be times when you will send a news release and it does not receive as much coverage as you had expected. The most important thing to remember is that you are developing a longer-term relationship with reporters so that they will be more likely to write stories about your company in the future. Read the rest of this entry »

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That Which We Confuse

Just adding another quick AP Style tip to the collection.  That and which are often confused.  Here are some things to remember when you’re torn between the two.

  • THAT should be used to introduce a restrictive clause.
  • WHICH should be used to introduce a non-restrictive or parenthetical clause. Read the rest of this entry »

Know When To Fish and When To Cut Bait

In this wonderful world of public relations, we are constantly walking a fine line between being too persistent in our follow-up and not persistent enough. There is a balance to achieve between annoying a reporter (client, partner, etc.) by bugging them too much and missing an opportunity because you were not persistent enough.

So how do we ensure that we walk that line? Read the rest of this entry »

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