Stewardship and the Public Relations Process

Stewardship has become a trending practice for public relations professionals because it allows them to establish and maintain relationship-building efforts with stakeholders who should be included in everyday communication. Practicing relationship cultivation strategies shows potential customers and clients the value that they represent to your company. And, it is important to solidify ongoing relationships with your organization’s publics in order to maintain a strong and trusted brand – something we strongly encourage at PRBrandBuilderRead the rest of this entry »

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Curing Writer’s Block

For writers, there is nothing worse than sitting down to your computer and watching the cursor blink for more than an hour because you are at a loss for words. Eventually an idea may cross your mind, but you find yourself in a vicious cycle of starting the first sentence, deleting what you type, then starting and deleting again. Read the rest of this entry »

AP Style: Did You Know…

Did you know that according to the Associated Press there are eight states that are never abbreviated in datelines or text? Or that AP style always lists examples in  italics making it unclear as to what words should or should not be italicized?

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Blogging: The Myths

Lately, we have been talking a lot about making the decision to join social media. Some social media applications, such as Twitter and Facebook, make us more apprehensive about the transition. However, there are numerous ways that companies can begin to use social media without having to make the transition to Twitter and Facebook. For instance – blogging. Read the rest of this entry »

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