ROY G BIV: The Key to Professional Branding

Since the late 18th century, we have used Newton’s color theory to express emotion, describe the weather and create masterpieces of art. Nowadays, due to the perceptual and psychological effects color has on us; color can be a powerful branding tool as well. For instance, we have labeled certain colors warm or cool because of how they make us feel. Read the rest of this entry »


How to Conduct a Survey: For Beginners

Surveys are a great tool for companies looking to gauge customer feedback, analyze market trends and measure success in the current market. However, when planning a survey, it is important to consider the many factors that are necessary for the collected data to be meaningful. Before conducting a survey ask yourself these questions: Read the rest of this entry »

Think Outside the (Technology) Box

With literally hundreds, if not thousands, of ways to send messages to your publics these days, what can your company do to make sure its messages get through? Try thinking outside of the box.

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Its 2011 – What Are Your Business Resolutions?

When the clock strikes midnight, bringing us into a new year, most of us are making or thinking about our personal resolutions. But, what about the resolutions made for a business?  While we may not be thinking about these at midnight, a successful company will realize that it is important to set goals and expectations for the new year and the next quarter.

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