Modern Marketing Metrics

Today, we see more businesses shifting to a modern marketing approach (for example, using social media and digital advertising to direct customers to a company website). And with this shift, there is an impending need to identify the appropriate metrics (for example, the number of visitors to a company website or the number of links from a social media site to a company website) that will effectively measure a company’s success and progress. Read the rest of this entry »


Market Research: Beyond Asking Questions and Evaluating Data

“Traditionally, market research has primarily been comprised of asking questions and evaluating data. However, thisĀ  method only identifies pieces of a person, failing to truly define the individual – or generate a complete picture of who they really are.”

Harris Interactive, a strategic market research company Read the rest of this entry »

Perfecting PowerPoint

I know what you may be thinking – “I’ve been using PowerPoint since middle school – what more is there to know?” Answer: there could be a lot.

Creating a PowerPoint is just like writing a news release or blog post – it needs to follow particular formatting guidelines and rules. While your company may follow its own customized format, there are some universal principles to keep in mind. Therefore, we have compiled what we feel are the best text and graphic guidelines for an effective PowerPoint presentation. Read the rest of this entry »

Spotting “Badvocates”

“Brands try to inspire excitement among their communities so that their fans and supporters will do the selling for them. That’s called advocacy, and it’s much more powerful than self-promotion. On the flip side, however, are ‘badvocates.'” – Maria Ogneva, head of community at

Ogneva, like many others, understands and appreciates the role that advocates (current customers, fans and/or supporters) play in developing business strategies, efforts toward increasing revenue and the overall success of a company. In the past, companies have not had to consider input from advocates asĀ  much because there was not a medium that enabled free collaboration and discussion among customers. Today, however, social networking platforms (social media) not only enable but encourage such communication among both advocates and “badvocates.” Read the rest of this entry »

Learning and Using AP Style

In my profession, AP style, the grammar and writing style guidelines produced by the Associated Press, is something that has become second nature to me. I notice AP style errors in menus, on billboards and even in e-mails between friends. When conversing in casual conversation via e-mail or social media platforms, I have to actually tell my mind to STOP thinking in terms of AP style. Read the rest of this entry »

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