Embrace Your Inner Creativity

I recently finished How To Be Creative: Six Psychological Principles of Creativity by Jeremy Dean, author of PSYBLOG. The content was particularly relevant to me since I rely on creativity for the industry I am in. Communication professionals (such as those in advertising and public relations) are constantly pressed for new ideas and creative content that will engage a target audience. Therefore, it is especially important that we learn how to embrace our inner creativity. Read the rest of this entry »

Sync and Sell: How to Combine Online and Offline Marketing Efforts

In past posts we have highlighted the importance of employing both online and offline marketing tactics. However, while these are two separate entities it is vital that the methods complement each other – otherwise, a company may be sending inconsistent messages to its audience. In order to avoid this, companies need to sync on and offline marketing methods. Read the rest of this entry »

Tricks to Stay Quick

In the business world, it is always good to conserve what you need the most…your time. Fortunately, with the technology available to us today we are able to, for example, send a mass email in one click and check our email while mobile.

However, becoming familiar with the user interface of some technology can be time-consuming. We recognize this and thought it would be beneficial to list some technology shortcuts below. Read the rest of this entry »

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