Becoming a Thought Leader

With so many businesses vying for a piece of the pie, how can you make sure that your company stands out above the rest? While there are countless avenues to pursue in this endeavor, one method that is sometimes overlooked is providing thought leadership. Thought leadership is at the center of every business, naturally, why else would you be doing what you are doing if you aren’t an expert? The key is learning how to appropriately tout this expertise? We suggest using case studies and white papers.

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Branding: It’s Risky Business

When it comes to creating your company’s image, it is important to differentiate yourself from your competitors. The question is, how far does should that differentiation go? Well, that all depends on the risks you are willing to take with your company. In this sense, the old adage holds true: the bigger the risk you take, the bigger the payout…or fallout. Unfortunately, with risk, you are going to fall a few times before you can walk. Nevertheless, making mistakes is the building block for learning. The companies that are willing to take branding risks are the ones that make it big.

To read about a company that took a big branding risk, and saw it pay off, check out this article about Apple’s “crazy” branding risk: http://www.cnn.com/2011/TECH/innovation/05/18/apple.store.anniversary/index.html?hpt=T2

The Strategy Behind Viral Videos

More and more businesses have started using videos, whether posted on YouTube or the company website, to showcase their talents and expertise. However, with so many videos floating around, how can you ensure that your company’s video goes viral and gains high traffic?

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Tracking a Digital Footprint

With the technology that is available to us today, companies have access to a wide range of tools (a.k.a analytical programs) that keep track of and measure public conversations about a company. For the purpose of this post, I will be focusing on the digital conversation (i.e. tweets, blog posts, forum posts and Facebook mentions about a company). Read the rest of this entry »

Narrowing Down Your Search: How to Effectively Search the Web with Google

Google Search is a tool that I utilize almost every day. Most times, the results on the first page will provide me with the informational link I am looking for. However, there are times when I need to edit my search to achieve better results. Fortunately, I have learned some search tips that have helped me find exactly what I am looking for the first time I conduct a query.

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