With so many businesses vying for a piece of the pie, how can you make sure that your company stands out above the rest? While there are countless avenues to pursue in this endeavor, one method that is sometimes overlooked is providing thought leadership. Thought leadership is at the center of every business, naturally, why else would you be doing what you are doing if you aren’t an expert? The key is learning how to appropriately tout this expertise? We suggest using case studies and white papers.