Diversify Your Portfolio: How to Ensure That Social Media is Working for You!

Companies of all sizes are using social media to develop their brand or to keep it current. Many companies are looking to social media tools like Facebook, Twitter or blogs for help in this effort, but the question is, are these sites helping to build their brand? Read the rest of this entry »


Working from Your Cellphone

In today’s society it is becoming more difficult to differentiate the cyber world from the real world, and while many try to keep the two separate, it can sometimes be a difficult task. While exploring CNN.com I found the video 2010: Addicted to Our Phones. The video explained how things such as newspapers, mail and pay phones are slowly becoming obsolete.

We no longer use our phones only to make calls; we now use them in place of the aforementioned depreciating objects by sending instant texts and emails, reading books or surfing the Web. Cellphones have made it easier to be social and work from virtually anywhere; however, it is important to remember proper etiquette when working from a “cellphone office.”

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What To Do in a Crisis

In public relations, a crisis can take on many different forms. It can be something as simple as an unflattering comment about your company on a forum or blog, or much more complicated like the recall of a faulty product. Regardless of the magnitude of a situation, a crisis needs to be addressed in the quickest manner possible– that way you will avoid making a bad situation worse.

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