Why PR?

Working in public relations has shown me that there is a cloud of confusion surrounding the field.  Not only is there uncertainty of what public relations IS, but also how it works and benefits your company. Let’s see if we can’t bring some light to the subject. Read the rest of this entry »

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A New Way to Brand Your Company, Using Video

Whether you are in PR or trying to come up with new ways to revamp your company’s website, one tool you should start becoming familiar with is a video camera. The use of video is an efficient and cost-effective way to help brand your company. Thanks to the help of social media sites like YouTube, Facebook and Twitter, viral videos are being viewed at an increasingly high rate and are getting the attention of the general public. Read the rest of this entry »

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