Online Resources at Your Fingertips

The Internet has become so expansive that online marketing and PR can seem a little overwhelming when you first look into it.  Figuring out exactly where you fit in can be hard, and some people avoid it altogether.  To keep you from getting overwhelmed, I want to briefly highlight some great online resources, some of which are completely free and will help expand your online presence.  Here are a few simple ways to increase your visibility in addition to social media – which we’ve touched on before. Read the rest of this entry »


Quick Reminder: All the work PR practitioners do

No matter what type of business you are in, understanding what a PR practitioner can do for your company or organization can help make it better.

In the article Five Things Every Small Business Should Know About Public Relations, Robert Wynne shares reminders and “bonus tips” for what everyone in your company should be aware of with regard to public relations. He starts off by reminding us that social media is a great tool, however, that’s just one aspect of PR. His ideas for practicing successful PR are as follows: Read the rest of this entry »

Think You Have Nothing To Say…Think Again

One of the greatest things about public relations is its ability to help all kinds of companies across every single industry. The fundamental basics of public relations allow it to be a business solution for a small one-man show working out of his garage AND an enterprise corporation. Granted, the tactics, audiences and goals of those two companies’ will be vastly different, but both will benefit from public relations. Read the rest of this entry »

“Sticky” strategies to enhance your blog

“A sticky blog means more engaged users. It means more opportunities to turn them into advocates who then share your content.” This idea comes from the article Content Strategy: 7 Tips to make your blog stickier by Shane Snow. In the article Snow shares tips he has discovered to make users return to your blog and keep your blog relevant. Read the rest of this entry »

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