Have Your Own Style

In this blog we’ve addressed AP style many times, however, one thing we’ve never really discussed is creating your own company style. Creating a style guide for your company is an important part of the branding process, because, believe it or not, there will be things your company deals with that may not be covered in the AP style guide.

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Spending a Little Money Now Will Become a Big Return Later

With the economic recession our country has been suffering, the plan for many businesses has been to save, save, save and cut any fat within the company. This was a very important and effective game plan as it kept many companies afloat during this turbulent period. But now as we look into 2010, we are beginning to see a light at the end of the tunnel, and it is now time to position your company to come out of the recession ahead of the competition. Public relations a cost-effective way to do this. Read the rest of this entry »

Alternatives to Sending Press Releases

While press releases have been the traditional approach to communicating with reporters, technology has allowed us to reinvent the stale process and reach out to these audiences in innovative ways. Below are some alternatives to sending press releases courtesy of Clair Celsi of PR Daily. Read the rest of this entry »

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