You’ve Made the Decision to Attend a Trade Show – Now What?

When it comes to your “noggin,” there is always room to learn more and the same mentality can be applied to the business world as well. In one of our past posts we went over some of the reasons as to why attending trade shows can be beneficial for you and your company. Now that you have made the decision to attend a trade show, it is important to learn how to make the most of your time there.

Most trade shows have multiple events and keynote speakers – it can be overwhelming. You may be wondering which event to attend, who to meet and what exhibits to check out first.

Next week, PRBrandBuilder will be stopping by the third annual Internet Summit. Intrigued by the forward thinking and bountiful schedule of lectures and panels dealing with how to optimize entrepreneurial web activity and innovation in the business world via social media, we too have recognized that we will not be able to hear or see everything. With this in mind, we realize more than ever, the importance of sharing tips with you for total optimization of your trade show experience.

  • Establish meaningful goals with time in mind: As the trade show approaches, there is no harm in creating a strategic plan with some goals you hope to accomplish during your time there. Write down the least amount of time you could possibly spend at the trade show. This may seem silly, but when you create goals for networking and prioritizing events around a time constraint, you realize what is most important to you.
  • Prioritize industry-related events: When reviewing the event schedule, figure out which ones make the most sense for you to attend.
  • Practice brief but effective networking: During trade shows, networking is a key aspect of attending! Make sure that you have plenty of business cards with up-to-date contact information. This way, you may not be able to meet or hold a conversation with everyone but it takes seconds to briefly introduce yourself and hand out/drop off your business card. Furthermore, for the events you missed, you can make up for by finding the speaker during a down period. For the panels you attend, try to grab a good seat and ask questions during the session to increase awareness of your company. This way, you do not have to spend time tracking down and networking with these speakers because you have already made yourself known and can briefly shake hands, hand out your card and move on.

Check out Trade-Show-Advisor.com for more resources and tips on how to maximize the trade show experience.

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