4 Facebook Dos and Don’ts for Effective Public Relations

As a communications professional, it is hard to deny the tremendous impact that social media has had on our clients, campaigns and work methods. Facebook is one of the world’s largest social media platforms with an estimated 800 million users. Its reach has motivated companies and PR practitioners to incorporate or create digital media campaigns using Facebook in order to generate “likes,” create a community among consumers and prospects, and manage customer service needs. In the article, “4 Do’s and Don’ts of Using Facebook as a PR Tactic,” PRNews breaks down the best and worst ways to accomplish your Facebook goals.

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How To Use a White Paper To Your Advantage

White papers present your company with a unique opportunity to share your industry know-how and set yourself apart as an expert in your field. They are a great resource for reporters looking for background information on a subject and can help you to become a source for a story related to your industry.

The challenge of writing a white paper is what to do with it once it has been written. A white paper cannot be distributed as a news release would—reporters wouldn’t get beyond the first sentence—but without touting its existence, a white paper can get lost in the Internet abyss. After you spend the time and effort to write a white paper, it is important that reporters and consumers in your industry read it. Read the rest of this entry »

Eye-catching News Releases

Whenever you are writing a news release, you always want to make sure that it will catch the reporter’s eye. To make your news releases more captivating, try keeping the following in mind.

Because a news release is, in essence, promoting a product, service or company, sometimes it can sound gimmicky. It’s important to remember that a news release needs to be informative, to the point and easy to read. Keep in mind that not everyone is as familiar with your product as you are, and that the audience may not understand the jargon or technical terms. Read the rest of this entry »

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