A New Way to Brand Your Company, Using Video

Whether you are in PR or trying to come up with new ways to revamp your company’s website, one tool you should start becoming familiar with is a video camera. The use of video is an efficient and cost-effective way to help brand your company. Thanks to the help of social media sites like YouTube, Facebook and Twitter, viral videos are being viewed at an increasingly high rate and are getting the attention of the general public. Read the rest of this entry »


Tracking a Digital Footprint

With the technology that is available to us today, companies have access to a wide range of tools (a.k.a analytical programs) that keep track of and measure public conversations about a company. For the purpose of this post, I will be focusing on the digital conversation (i.e. tweets, blog posts, forum posts and Facebook mentions about a company). Read the rest of this entry »

Narrowing Down Your Search: How to Effectively Search the Web with Google

Google Search is a tool that I utilize almost every day. Most times, the results on the first page will provide me with the informational link I am looking for. However, there are times when I need to edit my search to achieve better results. Fortunately, I have learned some search tips that have helped me find exactly what I am looking for the first time I conduct a query.

Read the rest of this entry »

Tricks to Stay Quick

In the business world, it is always good to conserve what you need the most…your time. Fortunately, with the technology available to us today we are able to, for example, send a mass email in one click and check our email while mobile.

However, becoming familiar with the user interface of some technology can be time-consuming. We recognize this and thought it would be beneficial to list some technology shortcuts below. Read the rest of this entry »

Market Research: Beyond Asking Questions and Evaluating Data

“Traditionally, market research has primarily been comprised of asking questions and evaluating data. However, this  method only identifies pieces of a person, failing to truly define the individual – or generate a complete picture of who they really are.”

Harris Interactive, a strategic market research company Read the rest of this entry »

Perfecting PowerPoint

I know what you may be thinking – “I’ve been using PowerPoint since middle school – what more is there to know?” Answer: there could be a lot.

Creating a PowerPoint is just like writing a news release or blog post – it needs to follow particular formatting guidelines and rules. While your company may follow its own customized format, there are some universal principles to keep in mind. Therefore, we have compiled what we feel are the best text and graphic guidelines for an effective PowerPoint presentation. Read the rest of this entry »

Geomagic: “The Magic of Making it Simple”

When you engage in “PR”, you learn that branding is everything. For one thing, a company has a better chance at success if its name and services are strategically branded. However, instead of rattling off helpful hints for branding, I have decided to highlight a company that has utilized effective branding to create a quality image – this company is Geomagic. Read the rest of this entry »

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