How To: Building your own Media List

Working in an industry where a lot of attention is focused on the media, it makes sense to have different media lists that you refer to when trying to get your companies information out.  However, what if your company doesn’t have the resources to access a professional database? To build a contact list, try using these tips by Jennifer Nichols in her article, 9 Ways to build your media list–for free. Read the rest of this entry »


New Year’s Writing Resolution

With the New Year underway, many individuals are still making resolutions for their personal and professional lives. One thing everyone can stand to work on is improving fundamental skills such as writing. In the article 3 Unusual Exercises to Improve Your Writing in 2012, author Laura Hale Brockway gives a few examples on how to change up your process and improve your writing. Read the rest of this entry »

4 DIY Ways to Score More Media Coverage for Events

For many public relations practitioners, being able to effectively promote events through media is an integral skill. At one point, it was key for public relations practitioners to pitch events to the media for coverage. While the skill of pitching is still relevant, technology has allowed PR professionals to use tools like blogs, smartphones, online video and photo sharing to cover their own events. Arik Hanson of PR Daily speaks on 4 DIY Ways To Score More Media Coverage:” Read the rest of this entry »

Alternatives to Sending Press Releases

While press releases have been the traditional approach to communicating with reporters, technology has allowed us to reinvent the stale process and reach out to these audiences in innovative ways. Below are some alternatives to sending press releases courtesy of Clair Celsi of PR Daily. Read the rest of this entry »

How to make the view better for your site or blog

When you go to a website do you look at the graphics first or do you read the text before scanning the page as a whole?  In the article, 15 must-know facts on how people view websites, Raul Kaevand shows three different pictures of the areas that people focus on most. These color-coded pictures show that most people view and focus on the top of the webpage, although the least likely viewed areas are highlighted as well.  Read the rest of this entry »

Quick Reminder: All the work PR practitioners do

No matter what type of business you are in, understanding what a PR practitioner can do for your company or organization can help make it better.

In the article Five Things Every Small Business Should Know About Public Relations, Robert Wynne shares reminders and “bonus tips” for what everyone in your company should be aware of with regard to public relations. He starts off by reminding us that social media is a great tool, however, that’s just one aspect of PR. His ideas for practicing successful PR are as follows: Read the rest of this entry »

“Sticky” strategies to enhance your blog

“A sticky blog means more engaged users. It means more opportunities to turn them into advocates who then share your content.” This idea comes from the article Content Strategy: 7 Tips to make your blog stickier by Shane Snow. In the article Snow shares tips he has discovered to make users return to your blog and keep your blog relevant. Read the rest of this entry »

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