What NOT To Do

Ok, so this may seem like common sense, but here are a few things no PR person should ever do, and yes, I’ve seen these before.

So here it goes. A list of things to avoid: Read the rest of this entry »

When to Effect a Change in Your Grammar

With so many nuances and tricks to remember within the English language it’s easy to make a mistake.  Following a previous blog entry with AP Style guide tips, I wanted to add a few more tips for writing challenges that everyone can struggle with at times.

How does grammar effect how a news release is read, or will it affect it at all? Read the rest of this entry »

How To Write a Press Release: The Video Version

I know that we all learn in different ways, so when I came across this video I had to post it for all of you audio/visual people. I think all of the tips in here are on target and I hope you enjoy it!

Let me know what you thought of this video.

4 Facebook Dos and Don’ts for Effective Public Relations

As a communications professional, it is hard to deny the tremendous impact that social media has had on our clients, campaigns and work methods. Facebook is one of the world’s largest social media platforms with an estimated 800 million users. Its reach has motivated companies and PR practitioners to incorporate or create digital media campaigns using Facebook in order to generate “likes,” create a community among consumers and prospects, and manage customer service needs. In the article, “4 Do’s and Don’ts of Using Facebook as a PR Tactic,” PRNews breaks down the best and worst ways to accomplish your Facebook goals.

Read the rest of this entry »

How To Use a White Paper To Your Advantage

White papers present your company with a unique opportunity to share your industry know-how and set yourself apart as an expert in your field. They are a great resource for reporters looking for background information on a subject and can help you to become a source for a story related to your industry.

The challenge of writing a white paper is what to do with it once it has been written. A white paper cannot be distributed as a news release would—reporters wouldn’t get beyond the first sentence—but without touting its existence, a white paper can get lost in the Internet abyss. After you spend the time and effort to write a white paper, it is important that reporters and consumers in your industry read it. Read the rest of this entry »

Eye-catching News Releases

Whenever you are writing a news release, you always want to make sure that it will catch the reporter’s eye. To make your news releases more captivating, try keeping the following in mind.

Because a news release is, in essence, promoting a product, service or company, sometimes it can sound gimmicky. It’s important to remember that a news release needs to be informative, to the point and easy to read. Keep in mind that not everyone is as familiar with your product as you are, and that the audience may not understand the jargon or technical terms. Read the rest of this entry »

Is your company ready to join Social media?

A growing number of companies are informing their target demographics and the general public of relevant news through social and digital media sites. If your company has yet to create a social media account and is hesitant to do so, you may have some great questions that you need answered before you join. Consider the below questions from Danielle M. Cyr, in 5 questions brands should ask before joining social media, before clicking that “sign up” button. Read the rest of this entry »

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