How To: Building your own Media List

Working in an industry where a lot of attention is focused on the media, it makes sense to have different media lists that you refer to when trying to get your companies information out.  However, what if your company doesn’t have the resources to access a professional database? To build a contact list, try using these tips by Jennifer Nichols in her article, 9 Ways to build your media list–for free. Read the rest of this entry »

Is your company ready to join Social media?

A growing number of companies are informing their target demographics and the general public of relevant news through social and digital media sites. If your company has yet to create a social media account and is hesitant to do so, you may have some great questions that you need answered before you join. Consider the below questions from Danielle M. Cyr, in 5 questions brands should ask before joining social media, before clicking that “sign up” button. Read the rest of this entry »

Online Resources at Your Fingertips

The Internet has become so expansive that online marketing and PR can seem a little overwhelming when you first look into it.  Figuring out exactly where you fit in can be hard, and some people avoid it altogether.  To keep you from getting overwhelmed, I want to briefly highlight some great online resources, some of which are completely free and will help expand your online presence.  Here are a few simple ways to increase your visibility in addition to social media – which we’ve touched on before. Read the rest of this entry »

The PR code of ethics: words to live by

As PR professionals, we know there is a code of ethics to follow and it has recently become newsworthy topic. In the blog post A PR Professional’s Code of Ethics, Wendy Marx starts with an anecdote about several bloggers who were invited by a PR firm to test out authentic Italian food, but instead were served their client’s brand of frozen meals. This was misleading to the bloggers and a misrepresentation of the firm and their client. Read the rest of this entry »

Why PR?

Working in public relations has shown me that there is a cloud of confusion surrounding the field.  Not only is there uncertainty of what public relations IS, but also how it works and benefits your company. Let’s see if we can’t bring some light to the subject. Read the rest of this entry »

Online Advertising goes Viral

Although we have written previous posts about viral videos, I couldn’t help but share some new information I found about advertising using viral videos. Our past post gave great tips on how to get started producing videos, but now I want to share the reason for advertising your brand using viral videos.

With social media being at the forefront of technology, it is no surprise that using videos to boost your company’s brand is a smart way to go. Companies are backing away from commercial advertising and are using social media such as Facebook, YouTube or search engines to promote their names in the online press circuit. Read the rest of this entry »

Diversify Your Portfolio: How to Ensure That Social Media is Working for You!

Companies of all sizes are using social media to develop their brand or to keep it current. Many companies are looking to social media tools like Facebook, Twitter or blogs for help in this effort, but the question is, are these sites helping to build their brand? Read the rest of this entry »

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