Why You should Generate Visual Content to Brand your Company

Relevant content and quality writing drives effective marketing, however, visual content is also crucial for building a lasting relationship with your customers. Today’s digital age demands better means to transfer messages. With the increase in the use of visual social media platforms such as Instagram and Pinterest, B2B marketers can grow their businesses faster than ever before. Both these tools provide endless opportunities for B2B marketing, as they are simple to use and are quickly becoming central to successful visual content marketing strategies.   Read the rest of this entry »

How to Avoid a Personal Crisis on Social Media

We are all part of the digital age, and use Facebook, Twitter and other social media to stay connected with our friends and family. However, as professionals, there is a fine line between our personal lives and our work lives when it comes to using social media and how we should conduct ourselves.

In Sarah Skerik’s article, 6 ways to avoid a personal PR crisis on social media, she presents helpful rules to remember that are often neglected. So before you send that tweet or update your status, run through this list to make sure you won’t have a personal PR crisis on your hands. Read the rest of this entry »

4 Facebook Dos and Don’ts for Effective Public Relations

As a communications professional, it is hard to deny the tremendous impact that social media has had on our clients, campaigns and work methods. Facebook is one of the world’s largest social media platforms with an estimated 800 million users. Its reach has motivated companies and PR practitioners to incorporate or create digital media campaigns using Facebook in order to generate “likes,” create a community among consumers and prospects, and manage customer service needs. In the article, “4 Do’s and Don’ts of Using Facebook as a PR Tactic,” PRNews breaks down the best and worst ways to accomplish your Facebook goals.

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Is your company ready to join Social media?

A growing number of companies are informing their target demographics and the general public of relevant news through social and digital media sites. If your company has yet to create a social media account and is hesitant to do so, you may have some great questions that you need answered before you join. Consider the below questions from Danielle M. Cyr, in 5 questions brands should ask before joining social media, before clicking that “sign up” button. Read the rest of this entry »

Entering the Blogosphere: Tips and Tricks

Blogging is a great way to share ideas and tips by connecting with others in your industry.

Information is priceless and many will welcome your advice – especially when it is free, so make sure you’re providing useful information within your blog that your audience will be inclined to follow.  Keeping your audience interested can be tricky, so make sure you don’t fall into a pattern of writing what’s easy.  Do some research and see what captivates and excites your audience. Read the rest of this entry »

Online Resources at Your Fingertips

The Internet has become so expansive that online marketing and PR can seem a little overwhelming when you first look into it.  Figuring out exactly where you fit in can be hard, and some people avoid it altogether.  To keep you from getting overwhelmed, I want to briefly highlight some great online resources, some of which are completely free and will help expand your online presence.  Here are a few simple ways to increase your visibility in addition to social media – which we’ve touched on before. Read the rest of this entry »

Think You Have Nothing To Say…Think Again

One of the greatest things about public relations is its ability to help all kinds of companies across every single industry. The fundamental basics of public relations allow it to be a business solution for a small one-man show working out of his garage AND an enterprise corporation. Granted, the tactics, audiences and goals of those two companies’ will be vastly different, but both will benefit from public relations. Read the rest of this entry »

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