Friend or Foe: Is Personal Branding Detrimental To Your Company?

With the launch of social networking sites – Twitter and Facebook – the public began to use the numerous new outlets for personal branding . The reason for this surge in personal branding is largely attributed to the fact that social networking sites give users a platform they can transform into their own personal space and share with anyone they choose. With 105,779,710 registered users on Twitter and more than 500 million active users on Facebook this year, it is almost impossible to not find someone online. Read the rest of this entry »

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