Crisis Communication and Social Media: The Good and Bad

When developing a business plan, it is imperative to include a crisis communication strategy. This includes how to handle negative customer feedback and how to respond to the public if a crisis occurs – for example, a competitor publicly challenging the ethics of your company. In the field of public relations, we explore the best routes to deal with crisis communication before finalizing methods in a business plan.

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How to Avoid a Personal Crisis on Social Media

We are all part of the digital age, and use Facebook, Twitter and other social media to stay connected with our friends and family. However, as professionals, there is a fine line between our personal lives and our work lives when it comes to using social media and how we should conduct ourselves.

In Sarah Skerik’s article, 6 ways to avoid a personal PR crisis on social media, she presents helpful rules to remember that are often neglected. So before you send that tweet or update your status, run through this list to make sure you won’t have a personal PR crisis on your hands. Read the rest of this entry »

How to become more successful just by changing up your day

We all wake up wanting to have a productive day, do good work for our company and stay a step ahead of our competitors. I recently found a blog at Fast Company’s website, called 5 things to do every day for success by Dayna Steele, who shares some advice on how to succeed even while others sleep. The simplicity in the author’s advice goes to show that it doesn’t require much to make a great impression or beat the competition, especially if you are searching for a career opportunity. Read the rest of this entry »

Online Advertising goes Viral

Although we have written previous posts about viral videos, I couldn’t help but share some new information I found about advertising using viral videos. Our past post gave great tips on how to get started producing videos, but now I want to share the reason for advertising your brand using viral videos.

With social media being at the forefront of technology, it is no surprise that using videos to boost your company’s brand is a smart way to go. Companies are backing away from commercial advertising and are using social media such as Facebook, YouTube or search engines to promote their names in the online press circuit. Read the rest of this entry »

What To Do in a Crisis

In public relations, a crisis can take on many different forms. It can be something as simple as an unflattering comment about your company on a forum or blog, or much more complicated like the recall of a faulty product. Regardless of the magnitude of a situation, a crisis needs to be addressed in the quickest manner possible– that way you will avoid making a bad situation worse.

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Spotting “Badvocates”

“Brands try to inspire excitement among their communities so that their fans and supporters will do the selling for them. That’s called advocacy, and it’s much more powerful than self-promotion. On the flip side, however, are ‘badvocates.'” – Maria Ogneva, head of community at Yammer.com.

Ogneva, like many others, understands and appreciates the role that advocates (current customers, fans and/or supporters) play in developing business strategies, efforts toward increasing revenue and the overall success of a company. In the past, companies have not had to consider input from advocates as  much because there was not a medium that enabled free collaboration and discussion among customers. Today, however, social networking platforms (social media) not only enable but encourage such communication among both advocates and “badvocates.” Read the rest of this entry »

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