Is your company ready to join Social media?

A growing number of companies are informing their target demographics and the general public of relevant news through social and digital media sites. If your company has yet to create a social media account and is hesitant to do so, you may have some great questions that you need answered before you join. Consider the below questions from Danielle M. Cyr, in 5 questions brands should ask before joining social media, before clicking that “sign up” button. Read the rest of this entry »


How to become more successful just by changing up your day

We all wake up wanting to have a productive day, do good work for our company and stay a step ahead of our competitors. I recently found a blog at Fast Company’s website, called 5 things to do every day for success by Dayna Steele, who shares some advice on how to succeed even while others sleep. The simplicity in the author’s advice goes to show that it doesn’t require much to make a great impression or beat the competition, especially if you are searching for a career opportunity. Read the rest of this entry »

Spending a Little Money Now Will Become a Big Return Later

With the economic recession our country has been suffering, the plan for many businesses has been to save, save, save and cut any fat within the company. This was a very important and effective game plan as it kept many companies afloat during this turbulent period. But now as we look into 2010, we are beginning to see a light at the end of the tunnel, and it is now time to position your company to come out of the recession ahead of the competition. Public relations a cost-effective way to do this. Read the rest of this entry »

Why PR?

Working in public relations has shown me that there is a cloud of confusion surrounding the field.  Not only is there uncertainty of what public relations IS, but also how it works and benefits your company. Let’s see if we can’t bring some light to the subject. Read the rest of this entry »

Chin Up

When distributing a news release, it’s easy to expect that each reporter you send the release to will cover it; however, as much you might wish, this isn’t how it works.  There will be times when you will send a news release and it does not receive as much coverage as you had expected. The most important thing to remember is that you are developing a longer-term relationship with reporters so that they will be more likely to write stories about your company in the future. Read the rest of this entry »

Should I Look Into Trade Shows?

When someone says trade show, what’s the first thing you think of?  Expenses, for one matter, exhibiting, sponsoring or just attending – the travel plus the enrollment fee – in the back of your mind the dollar signs are rolling like a spinning slot machine.  I want to take a few minutes to address some of the benefits of participating in a trade show. Then maybe before you start thinking of the costs, you can evaluate the potential ROI. Read the rest of this entry »

Is Social Media Unavoidable?

I have heard many different opinions regarding social media and its place in the business world. There are certainly those who are all for it, those who make it a point to steer clear, and those who think social media is unavoidable.

Being somewhat of a planner and a mild control freak, I don’t like to think that anything is unavoidable (other than death and taxes, of course). I do not think that blanket statements such as “All companies should be actively tweeting” are accurate, but I am not suggesting that social media is bad for business either. I guess I’m a social media “tween” so to speak as I tend to fall right smack dab in the middle. Read the rest of this entry »

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