How to Avoid a Personal Crisis on Social Media

We are all part of the digital age, and use Facebook, Twitter and other social media to stay connected with our friends and family. However, as professionals, there is a fine line between our personal lives and our work lives when it comes to using social media and how we should conduct ourselves.

In Sarah Skerik’s article, 6 ways to avoid a personal PR crisis on social media, she presents helpful rules to remember that are often neglected. So before you send that tweet or update your status, run through this list to make sure you won’t have a personal PR crisis on your hands. Read the rest of this entry »

A New Way to Brand Your Company, Using Video

Whether you are in PR or trying to come up with new ways to revamp your company’s website, one tool you should start becoming familiar with is a video camera. The use of video is an efficient and cost-effective way to help brand your company. Thanks to the help of social media sites like YouTube, Facebook and Twitter, viral videos are being viewed at an increasingly high rate and are getting the attention of the general public. Read the rest of this entry »

The Strategy Behind Viral Videos

More and more businesses have started using videos, whether posted on YouTube or the company website, to showcase their talents and expertise. However, with so many videos floating around, how can you ensure that your company’s video goes viral and gains high traffic?

Read the rest of this entry »

Networking Necessities – Part One: How to Network Via Social Media

Social networks used to be thought of as a platform for teens to chat with their friends and post the latest gossip. Today, however, individuals of all ages, as well as businesses are seeing the benefits of being active in the social platforms, with one of the largest benefits being network expansion. Read the rest of this entry »

Think Outside the (Technology) Box

With literally hundreds, if not thousands, of ways to send messages to your publics these days, what can your company do to make sure its messages get through? Try thinking outside of the box.

Read the rest of this entry »

Welcome to the Meebo Bar: Would You Like One Simple Interface?

I don’t know about you, but I spend a good part of my day checking my e-mail, blog, Twitter, Facebook, LinkedIn and personal website. While this is partly because I want to be active on these sites, a lot of time is wasted logging in to each application. I was in desperate need for one simple interface where I could access and update all of my sites at once. Then, I discovered Meebo. Read the rest of this entry »

Social Media is Now AP Style Approved

As a public relations practitioner, I tend to do everything by the book…the AP Stylebook that is. I can’t turn it off, everything I read: menus, brochures, websites, etc. I will find things that go against AP style and my eye begins to twitch. When the communications field enters into new frontiers, AP style tends to follow suit and determine how we should reference these new mediums. Whether it’s the new dot-com era with words like Internet, World Wide Web and website (formerly Web site), or the newest type of media – social media.

Read the rest of this entry »

%d bloggers like this: