For PR Tricks, PRBrandBuilder has the Tips

Question: What does every single business have in common?

Answer: The task of finding creative and strategic ways to present a product or service to an audience.

Working in the PR industry, I find that one of the most pressing issues is helping a client understand how to effectively reach their potential customers. Sometimes it is easy to gauge what a customer wants. You might know that there is already a need for your product/service or you might get the direction from surveys or focus groups. But, what would you do if the customer could not tell you what they wanted or how they could be reached. Read the rest of this entry »

Sync and Sell: How to Combine Online and Offline Marketing Efforts

In past posts we have highlighted the importance of employing both online and offline marketing tactics. However, while these are two separate entities it is vital that the methods complement each other – otherwise, a company may be sending inconsistent messages to its audience. In order to avoid this, companies need to sync on and offline marketing methods. Read the rest of this entry »

Networking Necessities – Part One: How to Network Via Social Media

Social networks used to be thought of as a platform for teens to chat with their friends and post the latest gossip. Today, however, individuals of all ages, as well as businesses are seeing the benefits of being active in the social platforms, with one of the largest benefits being network expansion. Read the rest of this entry »

ROY G BIV: The Key to Professional Branding

Since the late 18th century, we have used Newton’s color theory to express emotion, describe the weather and create masterpieces of art. Nowadays, due to the perceptual and psychological effects color has on us; color can be a powerful branding tool as well. For instance, we have labeled certain colors warm or cool because of how they make us feel. Read the rest of this entry »

The Blogosphere: Rise to Popularity – Part Two

The Blogosphere: Rise to Popularity was initially published to share important tips on how to build your blog’s momentum and loyal following. Since the value of blogging has significantly increased for businesses and personal branding purposes, we thought it would be helpful to re-emphasize the points made in the first blog and also share tips for leveraging SEO. Read the rest of this entry »

“Working for the Weekend”

In order to be the most effective in marketing and promoting our companies’ brands, it’s important to stay focused. Let’s face it – no matter how passionate we are about our company and building its brand, sometimes its hard to avoid distractions. Whether you work from home or in an office, interruptions cannot be avoided. Luckily, Sarah Kessler, writer for Mashable, has thought of 37 productivity tips for working from anywhere. I have highlighted five tips that work best and would like to share them with you:  Read the rest of this entry »

Geomagic: “The Magic of Making it Simple”

When you engage in “PR”, you learn that branding is everything. For one thing, a company has a better chance at success if its name and services are strategically branded. However, instead of rattling off helpful hints for branding, I have decided to highlight a company that has utilized effective branding to create a quality image – this company is Geomagic. Read the rest of this entry »

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