As a public relations practitioner, I tend to do everything by the book…the AP Stylebook that is. I can’t turn it off, everything I read: menus, brochures, websites, etc. I will find things that go against AP style and my eye begins to twitch. When the communications field enters into new frontiers, AP style tends to follow suit and determine how we should reference these new mediums. Whether it’s the new dot-com era with words like Internet, World Wide Web and website (formerly Web site), or the newest type of media – social media.