Why You should Generate Visual Content to Brand your Company

Relevant content and quality writing drives effective marketing, however, visual content is also crucial for building a lasting relationship with your customers. Today’s digital age demands better means to transfer messages. With the increase in the use of visual social media platforms such as Instagram and Pinterest, B2B marketers can grow their businesses faster than ever before. Both these tools provide endless opportunities for B2B marketing, as they are simple to use and are quickly becoming central to successful visual content marketing strategies.   Read the rest of this entry »

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For PR Tricks, PRBrandBuilder has the Tips

Question: What does every single business have in common?

Answer: The task of finding creative and strategic ways to present a product or service to an audience.

Working in the PR industry, I find that one of the most pressing issues is helping a client understand how to effectively reach their potential customers. Sometimes it is easy to gauge what a customer wants. You might know that there is already a need for your product/service or you might get the direction from surveys or focus groups. But, what would you do if the customer could not tell you what they wanted or how they could be reached. Read the rest of this entry »

How To: Building your own Media List

Working in an industry where a lot of attention is focused on the media, it makes sense to have different media lists that you refer to when trying to get your companies information out.  However, what if your company doesn’t have the resources to access a professional database? To build a contact list, try using these tips by Jennifer Nichols in her article, 9 Ways to build your media list–for free. Read the rest of this entry »

How To Pitch like a Pro

The past couple of posts have focused on writing within social media, but how should you write when approaching a reporter with a pitch? Jessica Levco, a writer for PRDaily.com, recently wrote the article, The Key to catching a reporter’s eye? Pitch like one. In it she shares some tips on how to craft an effective pitch to spark a reporter’s interest.

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Is your company ready to join Social media?

A growing number of companies are informing their target demographics and the general public of relevant news through social and digital media sites. If your company has yet to create a social media account and is hesitant to do so, you may have some great questions that you need answered before you join. Consider the below questions from Danielle M. Cyr, in 5 questions brands should ask before joining social media, before clicking that “sign up” button. Read the rest of this entry »

Is your pitch newsworthy?

In the past I have written about ways to revamp your style when it comes to pitching. However, it might also be helpful to clarify how to write a pitch that is actually newsworthy  for journalists to consider. In the article 11 Things that Journalists Consider Newsworthy, written by Brad Phillips, he explains what topics are newsworthy enough to catch a reporter’s eye. Read the rest of this entry »

New Year’s Writing Resolution

With the New Year underway, many individuals are still making resolutions for their personal and professional lives. One thing everyone can stand to work on is improving fundamental skills such as writing. In the article 3 Unusual Exercises to Improve Your Writing in 2012, author Laura Hale Brockway gives a few examples on how to change up your process and improve your writing. Read the rest of this entry »

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