For PR Tricks, PRBrandBuilder has the Tips

Question: What does every single business have in common?

Answer: The task of finding creative and strategic ways to present a product or service to an audience.

Working in the PR industry, I find that one of the most pressing issues is helping a client understand how to effectively reach their potential customers. Sometimes it is easy to gauge what a customer wants. You might know that there is already a need for your product/service or you might get the direction from surveys or focus groups. But, what would you do if the customer could not tell you what they wanted or how they could be reached. Read the rest of this entry »


Is your pitch newsworthy?

In the past I have written about ways to revamp your style when it comes to pitching. However, it might also be helpful to clarify how to write a pitch that is actually newsworthy  for journalists to consider. In the article 11 Things that Journalists Consider Newsworthy, written by Brad Phillips, he explains what topics are newsworthy enough to catch a reporter’s eye. Read the rest of this entry »

4 DIY Ways to Score More Media Coverage for Events

For many public relations practitioners, being able to effectively promote events through media is an integral skill. At one point, it was key for public relations practitioners to pitch events to the media for coverage. While the skill of pitching is still relevant, technology has allowed PR professionals to use tools like blogs, smartphones, online video and photo sharing to cover their own events. Arik Hanson of PR Daily speaks on 4 DIY Ways To Score More Media Coverage:” Read the rest of this entry »

How to make a name for yourself in the PR industry

Establishing and maintaining relationships with other industry professionals is a useful tool in building a network and making yourself well-known in your field. The same holds true in the public relations industry. There are several steps that you can take to bolster your reputation, and Becky Jones of PR Daily has concisely listed them in “Five sure-fire ways to become known in the PR industry.” Read the rest of this entry »

Seriously, cut that out.

Step one in journalistic writing is simple; less is more. When writing press releases, newsletters, pitches, blog posts and emails, brevity is key. No one wants to read an entire novel, nor do they have time to. In the article 8 Steps to More Concise Writing, Mark Nichol gives tips that that will help make your writing more concise. Read the rest of this entry »

How to pitch on point

No matter how long you have been writing pitches, there is always room for improvement. When creating the perfect pitch you may have a set of guidelines you tend to follow, however, implementing new concepts might just be what you need to take your pitch to the next level.

By following tips written by Susan Young in the article 10 ways to create your best news pitch yet, you can enhance your writing aptitude and give your pitch the extra creativity it needs to get noticed. Read the rest of this entry »

A New Way to Brand Your Company, Using Video

Whether you are in PR or trying to come up with new ways to revamp your company’s website, one tool you should start becoming familiar with is a video camera. The use of video is an efficient and cost-effective way to help brand your company. Thanks to the help of social media sites like YouTube, Facebook and Twitter, viral videos are being viewed at an increasingly high rate and are getting the attention of the general public. Read the rest of this entry »

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