Crisis Communication and Social Media: The Good and Bad

When developing a business plan, it is imperative to include a crisis communication strategy. This includes how to handle negative customer feedback and how to respond to the public if a crisis occurs – for example, a competitor publicly challenging the ethics of your company. In the field of public relations, we explore the best routes to deal with crisis communication before finalizing methods in a business plan.

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For PR Tricks, PRBrandBuilder has the Tips

Question: What does every single business have in common?

Answer: The task of finding creative and strategic ways to present a product or service to an audience.

Working in the PR industry, I find that one of the most pressing issues is helping a client understand how to effectively reach their potential customers. Sometimes it is easy to gauge what a customer wants. You might know that there is already a need for your product/service or you might get the direction from surveys or focus groups. But, what would you do if the customer could not tell you what they wanted or how they could be reached. Read the rest of this entry »

How To: Building your own Media List

Working in an industry where a lot of attention is focused on the media, it makes sense to have different media lists that you refer to when trying to get your companies information out.  However, what if your company doesn’t have the resources to access a professional database? To build a contact list, try using these tips by Jennifer Nichols in her article, 9 Ways to build your media list–for free. Read the rest of this entry »

Is your company ready to join Social media?

A growing number of companies are informing their target demographics and the general public of relevant news through social and digital media sites. If your company has yet to create a social media account and is hesitant to do so, you may have some great questions that you need answered before you join. Consider the below questions from Danielle M. Cyr, in 5 questions brands should ask before joining social media, before clicking that “sign up” button. Read the rest of this entry »

You’ve Made the Decision to Attend a Trade Show – Now What?

When it comes to your “noggin,” there is always room to learn more and the same mentality can be applied to the business world as well. In one of our past posts we went over some of the reasons as to why attending trade shows can be beneficial for you and your company. Now that you have made the decision to attend a trade show, it is important to learn how to make the most of your time there. Read the rest of this entry »

Procrastination: The Pesky Bug to Beat

Procrastination is an ugly habit that is hard to beat. Whether we like to admit it or not, most of us have succumbed to the powers of procrastination in our lifetime. It truly is a pesky bug that always seems to be coming back, proving extremely difficult to get rid of. Productivity is essential in both the corporate world (meeting work deadlines) and in our personal lives (planning a trip or managing appointments). Therefore, PRLine is here to offer some quick procrastination elimination tips. Instead of listing these tips, however, we thought it might be  interesting to tackle a real-life scenario. Read the rest of this entry »

The PR code of ethics: words to live by

As PR professionals, we know there is a code of ethics to follow and it has recently become newsworthy topic. In the blog post A PR Professional’s Code of Ethics, Wendy Marx starts with an anecdote about several bloggers who were invited by a PR firm to test out authentic Italian food, but instead were served their client’s brand of frozen meals. This was misleading to the bloggers and a misrepresentation of the firm and their client. Read the rest of this entry »

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