Why You should Generate Visual Content to Brand your Company

Relevant content and quality writing drives effective marketing, however, visual content is also crucial for building a lasting relationship with your customers. Today’s digital age demands better means to transfer messages. With the increase in the use of visual social media platforms such as Instagram and Pinterest, B2B marketers can grow their businesses faster than ever before. Both these tools provide endless opportunities for B2B marketing, as they are simple to use and are quickly becoming central to successful visual content marketing strategies.   Read the rest of this entry »

New Year’s Writing Resolution

With the New Year underway, many individuals are still making resolutions for their personal and professional lives. One thing everyone can stand to work on is improving fundamental skills such as writing. In the article 3 Unusual Exercises to Improve Your Writing in 2012, author Laura Hale Brockway gives a few examples on how to change up your process and improve your writing. Read the rest of this entry »

The “Social Media Release”

One-hundred and four years ago, the first press release was created by Ivy Lee and depending on whom you ask, he is also thought to be the founder of modern public relations. Now, this is important to  know because it educates us on the evolution of the press release and, up until the ’90s the press release had  no significant changes. Then, in the blink of an eye, with the introduction of social media, the press release started to drastically change. Read the rest of this entry »

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