How To: Building your own Media List

Working in an industry where a lot of attention is focused on the media, it makes sense to have different media lists that you refer to when trying to get your companies information out.  However, what if your company doesn’t have the resources to access a professional database? To build a contact list, try using these tips by Jennifer Nichols in her article, 9 Ways to build your media list–for free. Read the rest of this entry »


How To Pitch like a Pro

The past couple of posts have focused on writing within social media, but how should you write when approaching a reporter with a pitch? Jessica Levco, a writer for, recently wrote the article, The Key to catching a reporter’s eye? Pitch like one. In it she shares some tips on how to craft an effective pitch to spark a reporter’s interest.

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Is your pitch newsworthy?

In the past I have written about ways to revamp your style when it comes to pitching. However, it might also be helpful to clarify how to write a pitch that is actually newsworthy  for journalists to consider. In the article 11 Things that Journalists Consider Newsworthy, written by Brad Phillips, he explains what topics are newsworthy enough to catch a reporter’s eye. Read the rest of this entry »

New Year’s Writing Resolution

With the New Year underway, many individuals are still making resolutions for their personal and professional lives. One thing everyone can stand to work on is improving fundamental skills such as writing. In the article 3 Unusual Exercises to Improve Your Writing in 2012, author Laura Hale Brockway gives a few examples on how to change up your process and improve your writing. Read the rest of this entry »

Seriously, cut that out.

Step one in journalistic writing is simple; less is more. When writing press releases, newsletters, pitches, blog posts and emails, brevity is key. No one wants to read an entire novel, nor do they have time to. In the article 8 Steps to More Concise Writing, Mark Nichol gives tips that that will help make your writing more concise. Read the rest of this entry »

A New Way to Brand Your Company, Using Video

Whether you are in PR or trying to come up with new ways to revamp your company’s website, one tool you should start becoming familiar with is a video camera. The use of video is an efficient and cost-effective way to help brand your company. Thanks to the help of social media sites like YouTube, Facebook and Twitter, viral videos are being viewed at an increasingly high rate and are getting the attention of the general public. Read the rest of this entry »

The Importance of the Media Contact

One of the most important elements of the news release is the media contact, and I can honestly say that one of the most frequent questions I get from clients is “Who should be our media contact?” That can be a hard question to answer if there is no dedicated “marketing” or “public relations” person at your company. In a small business, employees often wear multiple hats, and deciding on who should wear the “media relations” hat can be challenging. Read the rest of this entry »

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