How To Write a Press Release: The Video Version

I know that we all learn in different ways, so when I came across this video I had to post it for all of you audio/visual people. I think all of the tips in here are on target and I hope you enjoy it!

Let me know what you thought of this video.


Eye-catching News Releases

Whenever you are writing a news release, you always want to make sure that it will catch the reporter’s eye. To make your news releases more captivating, try keeping the following in mind.

Because a news release is, in essence, promoting a product, service or company, sometimes it can sound gimmicky. It’s important to remember that a news release needs to be informative, to the point and easy to read. Keep in mind that not everyone is as familiar with your product as you are, and that the audience may not understand the jargon or technical terms. Read the rest of this entry »

Three Simple Rules for Effective Content

Strong written communication skills are essential in the public relations industry in order to effectively convey your messages. Thus, content is king.  Whether you’re writing a headline, blog post, press release or speech, there are three simple guidelines you can follow in order to engage your audience and deliver a strong and well-crafted message. Susan Young of PR Daily discussed them in “The 3 C’s of Powerful Content.” Read the rest of this entry »

How to make a name for yourself in the PR industry

Establishing and maintaining relationships with other industry professionals is a useful tool in building a network and making yourself well-known in your field. The same holds true in the public relations industry. There are several steps that you can take to bolster your reputation, and Becky Jones of PR Daily has concisely listed them in “Five sure-fire ways to become known in the PR industry.” Read the rest of this entry »

Think You Have Nothing To Say…Think Again

One of the greatest things about public relations is its ability to help all kinds of companies across every single industry. The fundamental basics of public relations allow it to be a business solution for a small one-man show working out of his garage AND an enterprise corporation. Granted, the tactics, audiences and goals of those two companies’ will be vastly different, but both will benefit from public relations. Read the rest of this entry »

Increase Your SEO

With online media overtaking print media in number of readers, and Google becoming the go-to search tool, it is important to ensure that your release will not get lost in the masses. That is why everyone is concerned with SEO or Search Engine Optimization.  Since SEO is integral to the success of your news release, I thought I would provide a few tips for increasing the SEO of your news releases. Read the rest of this entry »

How to pitch on point

No matter how long you have been writing pitches, there is always room for improvement. When creating the perfect pitch you may have a set of guidelines you tend to follow, however, implementing new concepts might just be what you need to take your pitch to the next level.

By following tips written by Susan Young in the article 10 ways to create your best news pitch yet, you can enhance your writing aptitude and give your pitch the extra creativity it needs to get noticed. Read the rest of this entry »

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