Why You should Generate Visual Content to Brand your Company

Relevant content and quality writing drives effective marketing, however, visual content is also crucial for building a lasting relationship with your customers. Today’s digital age demands better means to transfer messages. With the increase in the use of visual social media platforms such as Instagram and Pinterest, B2B marketers can grow their businesses faster than ever before. Both these tools provide endless opportunities for B2B marketing, as they are simple to use and are quickly becoming central to successful visual content marketing strategies.   Read the rest of this entry »

How to Avoid a Personal Crisis on Social Media

We are all part of the digital age, and use Facebook, Twitter and other social media to stay connected with our friends and family. However, as professionals, there is a fine line between our personal lives and our work lives when it comes to using social media and how we should conduct ourselves.

In Sarah Skerik’s article, 6 ways to avoid a personal PR crisis on social media, she presents helpful rules to remember that are often neglected. So before you send that tweet or update your status, run through this list to make sure you won’t have a personal PR crisis on your hands. Read the rest of this entry »

What NOT To Do

Ok, so this may seem like common sense, but here are a few things no PR person should ever do, and yes, I’ve seen these before.

So here it goes. A list of things to avoid: Read the rest of this entry »

Spending a Little Money Now Will Become a Big Return Later

With the economic recession our country has been suffering, the plan for many businesses has been to save, save, save and cut any fat within the company. This was a very important and effective game plan as it kept many companies afloat during this turbulent period. But now as we look into 2010, we are beginning to see a light at the end of the tunnel, and it is now time to position your company to come out of the recession ahead of the competition. Public relations a cost-effective way to do this. Read the rest of this entry »

Why PR?

Working in public relations has shown me that there is a cloud of confusion surrounding the field.  Not only is there uncertainty of what public relations IS, but also how it works and benefits your company. Let’s see if we can’t bring some light to the subject. Read the rest of this entry »

The Latest Social Media Craze: Google+

Social media plays a significant role in our lives today and it continues to evolve. Therefore, we have to be up to speed with its latest and greatest features and how to use them. In recent weeks, it seems that every technology news site has posted articles about Google+.

Google + was launched on June 28, 2011 and is now one of Facebook’s biggest competitors. Because businesses are using social media to brand themselves, it may be a good idea for you to look into setting up an account with Google+. The site is currently at capacity for new users, but you can sign up to be notified when new users are added.  However, if you know someone who is currently on the site you can be  invited to sign up. Upon receiving an invitation, you can set up a business profile to start networking. Read the rest of this entry »

Chin Up

When distributing a news release, it’s easy to expect that each reporter you send the release to will cover it; however, as much you might wish, this isn’t how it works.  There will be times when you will send a news release and it does not receive as much coverage as you had expected. The most important thing to remember is that you are developing a longer-term relationship with reporters so that they will be more likely to write stories about your company in the future. Read the rest of this entry »

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