Crisis Communication and Social Media: The Good and Bad

When developing a business plan, it is imperative to include a crisis communication strategy. This includes how to handle negative customer feedback and how to respond to the public if a crisis occurs – for example, a competitor publicly challenging the ethics of your company. In the field of public relations, we explore the best routes to deal with crisis communication before finalizing methods in a business plan.

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How to Avoid a Personal Crisis on Social Media

We are all part of the digital age, and use Facebook, Twitter and other social media to stay connected with our friends and family. However, as professionals, there is a fine line between our personal lives and our work lives when it comes to using social media and how we should conduct ourselves.

In Sarah Skerik’s article, 6 ways to avoid a personal PR crisis on social media, she presents helpful rules to remember that are often neglected. So before you send that tweet or update your status, run through this list to make sure you won’t have a personal PR crisis on your hands. Read the rest of this entry »

New Year’s Writing Resolution

With the New Year underway, many individuals are still making resolutions for their personal and professional lives. One thing everyone can stand to work on is improving fundamental skills such as writing. In the article 3 Unusual Exercises to Improve Your Writing in 2012, author Laura Hale Brockway gives a few examples on how to change up your process and improve your writing. Read the rest of this entry »

4 DIY Ways to Score More Media Coverage for Events

For many public relations practitioners, being able to effectively promote events through media is an integral skill. At one point, it was key for public relations practitioners to pitch events to the media for coverage. While the skill of pitching is still relevant, technology has allowed PR professionals to use tools like blogs, smartphones, online video and photo sharing to cover their own events. Arik Hanson of PR Daily speaks on 4 DIY Ways To Score More Media Coverage:” Read the rest of this entry »

Entering the Blogosphere: Tips and Tricks

Blogging is a great way to share ideas and tips by connecting with others in your industry.

Information is priceless and many will welcome your advice – especially when it is free, so make sure you’re providing useful information within your blog that your audience will be inclined to follow.  Keeping your audience interested can be tricky, so make sure you don’t fall into a pattern of writing what’s easy.  Do some research and see what captivates and excites your audience. Read the rest of this entry »

Online Resources at Your Fingertips

The Internet has become so expansive that online marketing and PR can seem a little overwhelming when you first look into it.  Figuring out exactly where you fit in can be hard, and some people avoid it altogether.  To keep you from getting overwhelmed, I want to briefly highlight some great online resources, some of which are completely free and will help expand your online presence.  Here are a few simple ways to increase your visibility in addition to social media – which we’ve touched on before. Read the rest of this entry »

The Latest Social Media Craze: Google+

Social media plays a significant role in our lives today and it continues to evolve. Therefore, we have to be up to speed with its latest and greatest features and how to use them. In recent weeks, it seems that every technology news site has posted articles about Google+.

Google + was launched on June 28, 2011 and is now one of Facebook’s biggest competitors. Because businesses are using social media to brand themselves, it may be a good idea for you to look into setting up an account with Google+. The site is currently at capacity for new users, but you can sign up to be notified when new users are added.  However, if you know someone who is currently on the site you can be  invited to sign up. Upon receiving an invitation, you can set up a business profile to start networking. Read the rest of this entry »

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