Dangling Modifiers

Editing is always a must, but occasionally a line or two escapes an editor – misplaced modifiers in particular.  These can even been comical; changing the meaning of the sentence entirely.

So what is a dangling or misplaced modifier?  A modifier is a word, a phrase or a clause that changes the meaning of other words by adding description or precision.  Modifiers can act as adjectives or as adverbs. Read the rest of this entry »

Should I Look Into Trade Shows?

When someone says trade show, what’s the first thing you think of?  Expenses, for one matter, exhibiting, sponsoring or just attending – the travel plus the enrollment fee – in the back of your mind the dollar signs are rolling like a spinning slot machine.  I want to take a few minutes to address some of the benefits of participating in a trade show. Then maybe before you start thinking of the costs, you can evaluate the potential ROI. Read the rest of this entry »

PR or Advertising?

I’ve touched upon the basics of PR before, but what separates PR from advertising?  Many feel the two are often interrelated, which is a point that cannot be argued, seeing as they draw on similar information in hopes to reel in clients and target an audience.  In fact, the two are often used together to complement each other.  The difference between the two is the way in which each goes about approaching its audience and the credibility each carries.  Here are a few basic differences to help create a clearer picture between these two methods for connecting with your publics. Read the rest of this entry »

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