Is your company ready to join Social media?

A growing number of companies are informing their target demographics and the general public of relevant news through social and digital media sites. If your company has yet to create a social media account and is hesitant to do so, you may have some great questions that you need answered before you join. Consider the below questions from Danielle M. Cyr, in 5 questions brands should ask before joining social media, before clicking that “sign up” button. Read the rest of this entry »

The Latest Social Media Craze: Google+

Social media plays a significant role in our lives today and it continues to evolve. Therefore, we have to be up to speed with its latest and greatest features and how to use them. In recent weeks, it seems that every technology news site has posted articles about Google+.

Google + was launched on June 28, 2011 and is now one of Facebook’s biggest competitors. Because businesses are using social media to brand themselves, it may be a good idea for you to look into setting up an account with Google+. The site is currently at capacity for new users, but you can sign up to be notified when new users are added.  However, if you know someone who is currently on the site you can be  invited to sign up. Upon receiving an invitation, you can set up a business profile to start networking. Read the rest of this entry »

Narrowing Down Your Search: How to Effectively Search the Web with Google

Google Search is a tool that I utilize almost every day. Most times, the results on the first page will provide me with the informational link I am looking for. However, there are times when I need to edit my search to achieve better results. Fortunately, I have learned some search tips that have helped me find exactly what I am looking for the first time I conduct a query.

Read the rest of this entry »

Think Outside the (Technology) Box

With literally hundreds, if not thousands, of ways to send messages to your publics these days, what can your company do to make sure its messages get through? Try thinking outside of the box.

Read the rest of this entry »

Social Media is Now AP Style Approved

As a public relations practitioner, I tend to do everything by the book…the AP Stylebook that is. I can’t turn it off, everything I read: menus, brochures, websites, etc. I will find things that go against AP style and my eye begins to twitch. When the communications field enters into new frontiers, AP style tends to follow suit and determine how we should reference these new mediums. Whether it’s the new dot-com era with words like Internet, World Wide Web and website (formerly Web site), or the newest type of media – social media.

Read the rest of this entry »

%d bloggers like this: