Geomagic: “The Magic of Making it Simple”

When you engage in “PR”, you learn that branding is everything. For one thing, a company has a better chance at success if its name and services are strategically branded. However, instead of rattling off helpful hints for branding, I have decided to highlight a company that has utilized effective branding to create a quality image – this company is Geomagic. Read the rest of this entry »


Welcome to the Meebo Bar: Would You Like One Simple Interface?

I don’t know about you, but I spend a good part of my day checking my e-mail, blog, Twitter, Facebook, LinkedIn and personal website. While this is partly because I want to be active on these sites, a lot of time is wasted logging in to each application. I was in desperate need for one simple interface where I could access and update all of my sites at once. Then, I discovered Meebo. Read the rest of this entry »

Social Media is Now AP Style Approved

As a public relations practitioner, I tend to do everything by the book…the AP Stylebook that is. I can’t turn it off, everything I read: menus, brochures, websites, etc. I will find things that go against AP style and my eye begins to twitch. When the communications field enters into new frontiers, AP style tends to follow suit and determine how we should reference these new mediums. Whether it’s the new dot-com era with words like Internet, World Wide Web and website (formerly Web site), or the newest type of media – social media.

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Friend or Foe: Is Personal Branding Detrimental To Your Company?

With the launch of social networking sites – Twitter and Facebook – the public began to use the numerous new outlets for personal branding . The reason for this surge in personal branding is largely attributed to the fact that social networking sites give users a platform they can transform into their own personal space and share with anyone they choose. With 105,779,710 registered users on Twitter and more than 500 million active users on Facebook this year, it is almost impossible to not find someone online. Read the rest of this entry »

The “Social Media Release”

One-hundred and four years ago, the first press release was created by Ivy Lee and depending on whom you ask, he is also thought to be the founder of modern public relations. Now, this is important to  know because it educates us on the evolution of the press release and, up until the ’90s the press release had  no significant changes. Then, in the blink of an eye, with the introduction of social media, the press release started to drastically change. Read the rest of this entry »

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