Why You should Generate Visual Content to Brand your Company

Relevant content and quality writing drives effective marketing, however, visual content is also crucial for building a lasting relationship with your customers. Today’s digital age demands better means to transfer messages. With the increase in the use of visual social media platforms such as Instagram and Pinterest, B2B marketers can grow their businesses faster than ever before. Both these tools provide endless opportunities for B2B marketing, as they are simple to use and are quickly becoming central to successful visual content marketing strategies.  

How to Avoid a Personal Crisis on Social Media

We are all part of the digital age, and use Facebook, Twitter and other social media to stay connected with our friends and family. However, as professionals, there is a fine line between our personal lives and our work lives when it comes to using social media and how we should conduct ourselves.

In Sarah Skerik’s article, 6 ways to avoid a personal PR crisis on social media, she presents helpful rules to remember that are often neglected. So before you send that tweet or update your status, run through this list to make sure you won’t have a personal PR crisis on your hands.

How To: Building your own Media List

Working in an industry where a lot of attention is focused on the media, it makes sense to have different media lists that you refer to when trying to get your companies information out.  However, what if your company doesn’t have the resources to access a professional database? To build a contact list, try using these tips by Jennifer Nichols in her article, 9 Ways to build your media list–for free.

How To Pitch like a Pro

The past couple of posts have focused on writing within social media, but how should you write when approaching a reporter with a pitch? Jessica Levco, a writer for PRDaily.com, recently wrote the article, The Key to catching a reporter’s eye? Pitch like one. In it she shares some tips on how to craft an effective pitch to spark a reporter’s interest.

What NOT To Do

Ok, so this may seem like common sense, but here are a few things no PR person should ever do, and yes, I’ve seen these before.

So here it goes. A list of things to avoid:

4 Facebook Dos and Don’ts for Effective Public Relations

As a communications professional, it is hard to deny the tremendous impact that social media has had on our clients, campaigns and work methods. Facebook is one of the world’s largest social media platforms with an estimated 800 million users. Its reach has motivated companies and PR practitioners to incorporate or create digital media campaigns using Facebook in order to generate “likes,” create a community among consumers and prospects, and manage customer service needs. In the article, “4 Do’s and Don’ts of Using Facebook as a PR Tactic,” PRNews breaks down the best and worst ways to accomplish your Facebook goals.

How To Use a White Paper To Your Advantage

White papers present your company with a unique opportunity to share your industry know-how and set yourself apart as an expert in your field. They are a great resource for reporters looking for background information on a subject and can help you to become a source for a story related to your industry.

The challenge of writing a white paper is what to do with it once it has been written. A white paper cannot be distributed as a news release would—reporters wouldn’t get beyond the first sentence—but without touting its existence, a white paper can get lost in the Internet abyss. After you spend the time and effort to write a white paper, it is important that reporters and consumers in your industry read it.

Is your company ready to join Social media?

A growing number of companies are informing their target demographics and the general public of relevant news through social and digital media sites. If your company has yet to create a social media account and is hesitant to do so, you may have some great questions that you need answered before you join. Consider the below questions from Danielle M. Cyr, in 5 questions brands should ask before joining social media, before clicking that “sign up” button.

How to become more successful just by changing up your day

We all wake up wanting to have a productive day, do good work for our company and stay a step ahead of our competitors. I recently found a blog at Fast Company’s website, called 5 things to do every day for success by Dayna Steele, who shares some advice on how to succeed even while others sleep. The simplicity in the author’s advice goes to show that it doesn’t require much to make a great impression or beat the competition, especially if you are searching for a career opportunity.

Is your pitch newsworthy?

In the past I have written about ways to revamp your style when it comes to pitching. However, it might also be helpful to clarify how to write a pitch that is actually newsworthy  for journalists to consider. In the article 11 Things that Journalists Consider Newsworthy, written by Brad Phillips, he explains what topics are newsworthy enough to catch a reporter’s eye.