Why You should Generate Visual Content to Brand your Company

Relevant content and quality writing drives effective marketing, however, visual content is also crucial for building a lasting relationship with your customers. Today’s digital age demands better means to transfer messages. With the increase in the use of visual social media platforms such as Instagram and Pinterest, B2B marketers can grow their businesses faster than ever before. Both these tools provide endless opportunities for B2B marketing, as they are simple to use and are quickly becoming central to successful visual content marketing strategies.   Read the rest of this entry »

4 Facebook Dos and Don’ts for Effective Public Relations

As a communications professional, it is hard to deny the tremendous impact that social media has had on our clients, campaigns and work methods. Facebook is one of the world’s largest social media platforms with an estimated 800 million users. Its reach has motivated companies and PR practitioners to incorporate or create digital media campaigns using Facebook in order to generate “likes,” create a community among consumers and prospects, and manage customer service needs. In the article, “4 Do’s and Don’ts of Using Facebook as a PR Tactic,” PRNews breaks down the best and worst ways to accomplish your Facebook goals.

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Is your company ready to join Social media?

A growing number of companies are informing their target demographics and the general public of relevant news through social and digital media sites. If your company has yet to create a social media account and is hesitant to do so, you may have some great questions that you need answered before you join. Consider the below questions from Danielle M. Cyr, in 5 questions brands should ask before joining social media, before clicking that “sign up” button. Read the rest of this entry »

4 DIY Ways to Score More Media Coverage for Events

For many public relations practitioners, being able to effectively promote events through media is an integral skill. At one point, it was key for public relations practitioners to pitch events to the media for coverage. While the skill of pitching is still relevant, technology has allowed PR professionals to use tools like blogs, smartphones, online video and photo sharing to cover their own events. Arik Hanson of PR Daily speaks on 4 DIY Ways To Score More Media Coverage:” Read the rest of this entry »

The Latest Social Media Craze: Google+

Social media plays a significant role in our lives today and it continues to evolve. Therefore, we have to be up to speed with its latest and greatest features and how to use them. In recent weeks, it seems that every technology news site has posted articles about Google+.

Google + was launched on June 28, 2011 and is now one of Facebook’s biggest competitors. Because businesses are using social media to brand themselves, it may be a good idea for you to look into setting up an account with Google+. The site is currently at capacity for new users, but you can sign up to be notified when new users are added.  However, if you know someone who is currently on the site you can be  invited to sign up. Upon receiving an invitation, you can set up a business profile to start networking. Read the rest of this entry »

The “Social Media Release”

One-hundred and four years ago, the first press release was created by Ivy Lee and depending on whom you ask, he is also thought to be the founder of modern public relations. Now, this is important to  know because it educates us on the evolution of the press release and, up until the ’90s the press release had  no significant changes. Then, in the blink of an eye, with the introduction of social media, the press release started to drastically change. Read the rest of this entry »

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