The “Social Media Release”

One-hundred and four years ago, the first press release was created by Ivy Lee and depending on whom you ask, he is also thought to be the founder of modern public relations. Now, this is important to  know because it educates us on the evolution of the press release and, up until the ’90s the press release had  no significant changes. Then, in the blink of an eye, with the introduction of social media, the press release started to drastically change. Read the rest of this entry »

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