Why You should Generate Visual Content to Brand your Company

Relevant content and quality writing drives effective marketing, however, visual content is also crucial for building a lasting relationship with your customers. Today’s digital age demands better means to transfer messages. With the increase in the use of visual social media platforms such as Instagram and Pinterest, B2B marketers can grow their businesses faster than ever before. Both these tools provide endless opportunities for B2B marketing, as they are simple to use and are quickly becoming central to successful visual content marketing strategies.  

How to Avoid a Personal Crisis on Social Media

We are all part of the digital age, and use Facebook, Twitter and other social media to stay connected with our friends and family. However, as professionals, there is a fine line between our personal lives and our work lives when it comes to using social media and how we should conduct ourselves.

In Sarah Skerik’s article, 6 ways to avoid a personal PR crisis on social media, she presents helpful rules to remember that are often neglected. So before you send that tweet or update your status, run through this list to make sure you won’t have a personal PR crisis on your hands.

How To: Building your own Media List

Working in an industry where a lot of attention is focused on the media, it makes sense to have different media lists that you refer to when trying to get your companies information out.  However, what if your company doesn’t have the resources to access a professional database? To build a contact list, try using these tips by Jennifer Nichols in her article, 9 Ways to build your media list–for free.

How To Pitch like a Pro

The past couple of posts have focused on writing within social media, but how should you write when approaching a reporter with a pitch? Jessica Levco, a writer for PRDaily.com, recently wrote the article, The Key to catching a reporter’s eye? Pitch like one. In it she shares some tips on how to craft an effective pitch to spark a reporter’s interest.

Is your company ready to join Social media?

A growing number of companies are informing their target demographics and the general public of relevant news through social and digital media sites. If your company has yet to create a social media account and is hesitant to do so, you may have some great questions that you need answered before you join. Consider the below questions from Danielle M. Cyr, in 5 questions brands should ask before joining social media, before clicking that “sign up” button.

You’ve Made the Decision to Attend a Trade Show – Now What?

When it comes to your “noggin,” there is always room to learn more and the same mentality can be applied to the business world as well. In one of our past posts we went over some of the reasons as to why attending trade shows can be beneficial for you and your company. Now that you have made the decision to attend a trade show, it is important to learn how to make the most of your time there.

How to become more successful just by changing up your day

We all wake up wanting to have a productive day, do good work for our company and stay a step ahead of our competitors. I recently found a blog at Fast Company’s website, called 5 things to do every day for success by Dayna Steele, who shares some advice on how to succeed even while others sleep. The simplicity in the author’s advice goes to show that it doesn’t require much to make a great impression or beat the competition, especially if you are searching for a career opportunity.

New Year’s Writing Resolution

With the New Year underway, many individuals are still making resolutions for their personal and professional lives. One thing everyone can stand to work on is improving fundamental skills such as writing. In the article 3 Unusual Exercises to Improve Your Writing in 2012, author Laura Hale Brockway gives a few examples on how to change up your process and improve your writing.

How to pitch on point

No matter how long you have been writing pitches, there is always room for improvement. When creating the perfect pitch you may have a set of guidelines you tend to follow, however, implementing new concepts might just be what you need to take your pitch to the next level.

By following tips written by Susan Young in the article 10 ways to create your best news pitch yet, you can enhance your writing aptitude and give your pitch the extra creativity it needs to get noticed.

A New Way to Brand Your Company, Using Video

Whether you are in PR or trying to come up with new ways to revamp your company’s website, one tool you should start becoming familiar with is a video camera. The use of video is an efficient and cost-effective way to help brand your company. Thanks to the help of social media sites like YouTube, Facebook and Twitter, viral videos are being viewed at an increasingly high rate and are getting the attention of the general public.