How to make a name for yourself in the PR industry

Establishing and maintaining relationships with other industry professionals is a useful tool in building a network and making yourself well-known in your field. The same holds true in the public relations industry. There are several steps that you can take to bolster your reputation, and Becky Jones of PR Daily has concisely listed them in “Five sure-fire ways to become known in the PR industry.” Read the rest of this entry »

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Entering the Blogosphere: Tips and Tricks

Blogging is a great way to share ideas and tips by connecting with others in your industry.

Information is priceless and many will welcome your advice – especially when it is free, so make sure you’re providing useful information within your blog that your audience will be inclined to follow.  Keeping your audience interested can be tricky, so make sure you don’t fall into a pattern of writing what’s easy.  Do some research and see what captivates and excites your audience. Read the rest of this entry »

How to make the view better for your site or blog

When you go to a website do you look at the graphics first or do you read the text before scanning the page as a whole?  In the article, 15 must-know facts on how people view websites, Raul Kaevand shows three different pictures of the areas that people focus on most. These color-coded pictures show that most people view and focus on the top of the webpage, although the least likely viewed areas are highlighted as well.  Read the rest of this entry »

Seriously, cut that out.

Step one in journalistic writing is simple; less is more. When writing press releases, newsletters, pitches, blog posts and emails, brevity is key. No one wants to read an entire novel, nor do they have time to. In the article 8 Steps to More Concise Writing, Mark Nichol gives tips that that will help make your writing more concise. Read the rest of this entry »

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