How to Avoid a Personal Crisis on Social Media

We are all part of the digital age, and use Facebook, Twitter and other social media to stay connected with our friends and family. However, as professionals, there is a fine line between our personal lives and our work lives when it comes to using social media and how we should conduct ourselves.

In Sarah Skerik’s article, 6 ways to avoid a personal PR crisis on social media, she presents helpful rules to remember that are often neglected. So before you send that tweet or update your status, run through this list to make sure you won’t have a personal PR crisis on your hands. Read the rest of this entry »

Is your company ready to join Social media?

A growing number of companies are informing their target demographics and the general public of relevant news through social and digital media sites. If your company has yet to create a social media account and is hesitant to do so, you may have some great questions that you need answered before you join. Consider the below questions from Danielle M. Cyr, in 5 questions brands should ask before joining social media, before clicking that “sign up” button. Read the rest of this entry »

4 DIY Ways to Score More Media Coverage for Events

For many public relations practitioners, being able to effectively promote events through media is an integral skill. At one point, it was key for public relations practitioners to pitch events to the media for coverage. While the skill of pitching is still relevant, technology has allowed PR professionals to use tools like blogs, smartphones, online video and photo sharing to cover their own events. Arik Hanson of PR Daily speaks on 4 DIY Ways To Score More Media Coverage:” Read the rest of this entry »

Diversify Your Portfolio: How to Ensure That Social Media is Working for You!

Companies of all sizes are using social media to develop their brand or to keep it current. Many companies are looking to social media tools like Facebook, Twitter or blogs for help in this effort, but the question is, are these sites helping to build their brand? Read the rest of this entry »

The Strategy Behind Viral Videos

More and more businesses have started using videos, whether posted on YouTube or the company website, to showcase their talents and expertise. However, with so many videos floating around, how can you ensure that your company’s video goes viral and gains high traffic?

Read the rest of this entry »

Networking Necessities – Part One: How to Network Via Social Media

Social networks used to be thought of as a platform for teens to chat with their friends and post the latest gossip. Today, however, individuals of all ages, as well as businesses are seeing the benefits of being active in the social platforms, with one of the largest benefits being network expansion. Read the rest of this entry »

Welcome to the Meebo Bar: Would You Like One Simple Interface?

I don’t know about you, but I spend a good part of my day checking my e-mail, blog, Twitter, Facebook, LinkedIn and personal website. While this is partly because I want to be active on these sites, a lot of time is wasted logging in to each application. I was in desperate need for one simple interface where I could access and update all of my sites at once. Then, I discovered Meebo. Read the rest of this entry »

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