Who is the Man behind the Curtain?

Building a brand, takes time and effort. Fortunately, we have already tackled how to increase SEO and build brand awareness by using effective keywords, optimizing press release content and utilizing relevant tags. But when that is all said and done, you need to reflect back on the steps you have taken to increase SEO and find your company’s story.

Keyword Marketing

As more and more businesses storm the web, it is important to maintain effective SEO so that you do not get pushed into Internet nonexistence. Cue – keywords.

While we have previously mentioned the relevance and importance of keywords in press releases – the subject really does deserve its own post. According to Shubic Web Design, anything that is, or can be turned digital, should always factor into consideration keywords. This includes, but is not limited to, your website, blog, press releases, newsletter, downloadable collateral and videos.