Online Resources at Your Fingertips

The Internet has become so expansive that online marketing and PR can seem a little overwhelming when you first look into it.  Figuring out exactly where you fit in can be hard, and some people avoid it altogether.  To keep you from getting overwhelmed, I want to briefly highlight some great online resources, some of which are completely free and will help expand your online presence.  Here are a few simple ways to increase your visibility in addition to social media – which we’ve touched on before.

Increase Your SEO

With online media overtaking print media in number of readers, and Google becoming the go-to search tool, it is important to ensure that your release will not get lost in the masses. That is why everyone is concerned with SEO or Search Engine Optimization.  Since SEO is integral to the success of your news release, I thought I would provide a few tips for increasing the SEO of your news releases.

Modern Marketing Metrics

Today, we see more businesses shifting to a modern marketing approach (for example, using social media and digital advertising to direct customers to a company website). And with this shift, there is an impending need to identify the appropriate metrics (for example, the number of visitors to a company website or the number of links from a social media site to a company website) that will effectively measure a company’s success and progress.

Keyword Marketing

As more and more businesses storm the web, it is important to maintain effective SEO so that you do not get pushed into Internet nonexistence. Cue – keywords.

While we have previously mentioned the relevance and importance of keywords in press releases – the subject really does deserve its own post. According to Shubic Web Design, anything that is, or can be turned digital, should always factor into consideration keywords. This includes, but is not limited to, your website, blog, press releases, newsletter, downloadable collateral and videos.

The Blogosphere: Rise to Popularity – Part Two

The Blogosphere: Rise to Popularity was initially published to share important tips on how to build your blog’s momentum and loyal following. Since the value of blogging has significantly increased for businesses and personal branding purposes, we thought it would be helpful to re-emphasize the points made in the first blog and also share tips for leveraging SEO.

The Internet: A Place for Businesses to Live Forever

Most of us are all too familiar with the phrase: “Be wary what you put on the Internet.” This is due to the fact that the Internet is a vacuous pool that stores information forever. Once something is published to the Internet, there is no such thing as a delete button – but, what if I told you that this is not necessarily something to fear.