Crisis Communication and Social Media: The Good and Bad

When developing a business plan, it is imperative to include a crisis communication strategy. This includes how to handle negative customer feedback and how to respond to the public if a crisis occurs – for example, a competitor publicly challenging the ethics of your company. In the field of public relations, we explore the best routes to deal with crisis communication before finalizing methods in a business plan.

Is a Career at a PR Agency the Right Choice for You?

If you are fun, energetic, creative, smartphone savvy and always ahead of the game in the latest industry news and ideas then you have the basic mantra for deciding if a career at a public relations agency is the right fit for you.

For PR Tricks, PRBrandBuilder has the Tips

Question: What does every single business have in common?

Answer: The task of finding creative and strategic ways to present a product or service to an audience.

Working in the PR industry, I find that one of the most pressing issues is helping a client understand how to effectively reach their potential customers. Sometimes it is easy to gauge what a customer wants. You might know that there is already a need for your product/service or you might get the direction from surveys or focus groups. But, what would you do if the customer could not tell you what they wanted or how they could be reached.

How to Avoid a Personal Crisis on Social Media

We are all part of the digital age, and use Facebook, Twitter and other social media to stay connected with our friends and family. However, as professionals, there is a fine line between our personal lives and our work lives when it comes to using social media and how we should conduct ourselves.

In Sarah Skerik’s article, 6 ways to avoid a personal PR crisis on social media, she presents helpful rules to remember that are often neglected. So before you send that tweet or update your status, run through this list to make sure you won’t have a personal PR crisis on your hands.

How To: Building your own Media List

Working in an industry where a lot of attention is focused on the media, it makes sense to have different media lists that you refer to when trying to get your companies information out.  However, what if your company doesn’t have the resources to access a professional database? To build a contact list, try using these tips by Jennifer Nichols in her article, 9 Ways to build your media list–for free.

What NOT To Do

Ok, so this may seem like common sense, but here are a few things no PR person should ever do, and yes, I’ve seen these before.

So here it goes. A list of things to avoid:

When to Effect a Change in Your Grammar

With so many nuances and tricks to remember within the English language it’s easy to make a mistake.  Following a previous blog entry with AP Style guide tips, I wanted to add a few more tips for writing challenges that everyone can struggle with at times.

How does grammar effect how a news release is read, or will it affect it at all?

How To Write a Press Release: The Video Version

I know that we all learn in different ways, so when I came across this video I had to post it for all of you audio/visual people. I think all of the tips in here are on target and I hope you enjoy it!

Let me know what you thought of this video.

4 Facebook Dos and Don’ts for Effective Public Relations

As a communications professional, it is hard to deny the tremendous impact that social media has had on our clients, campaigns and work methods. Facebook is one of the world’s largest social media platforms with an estimated 800 million users. Its reach has motivated companies and PR practitioners to incorporate or create digital media campaigns using Facebook in order to generate “likes,” create a community among consumers and prospects, and manage customer service needs. In the article, “4 Do’s and Don’ts of Using Facebook as a PR Tactic,” PRNews breaks down the best and worst ways to accomplish your Facebook goals.

How To Use a White Paper To Your Advantage

White papers present your company with a unique opportunity to share your industry know-how and set yourself apart as an expert in your field. They are a great resource for reporters looking for background information on a subject and can help you to become a source for a story related to your industry.

The challenge of writing a white paper is what to do with it once it has been written. A white paper cannot be distributed as a news release would—reporters wouldn’t get beyond the first sentence—but without touting its existence, a white paper can get lost in the Internet abyss. After you spend the time and effort to write a white paper, it is important that reporters and consumers in your industry read it.