The Latest Social Media Craze: Google+

Social media plays a significant role in our lives today and it continues to evolve. Therefore, we have to be up to speed with its latest and greatest features and how to use them. In recent weeks, it seems that every technology news site has posted articles about Google+.

Google + was launched on June 28, 2011 and is now one of Facebook’s biggest competitors. Because businesses are using social media to brand themselves, it may be a good idea for you to look into setting up an account with Google+. The site is currently at capacity for new users, but you can sign up to be notified when new users are added.  However, if you know someone who is currently on the site you can be  invited to sign up. Upon receiving an invitation, you can set up a business profile to start networking. Read the rest of this entry »

Finding Your Voice with Social Media

Writing is something that can either come naturally to a person or can take some time to get used to. With that being said, the first step to becoming a better writer is working toward finding your voice. Writer’s voice is a literary term used to describe the individual writing style of an author. By finding your own voice, you can open new doors in your writing, both personally and professionally. Read the rest of this entry »

Online Advertising goes Viral

Although we have written previous posts about viral videos, I couldn’t help but share some new information I found about advertising using viral videos. Our past post gave great tips on how to get started producing videos, but now I want to share the reason for advertising your brand using viral videos.

With social media being at the forefront of technology, it is no surprise that using videos to boost your company’s brand is a smart way to go. Companies are backing away from commercial advertising and are using social media such as Facebook, YouTube or search engines to promote their names in the online press circuit. Read the rest of this entry »

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