Crisis Communication and Social Media: The Good and Bad

When developing a business plan, it is imperative to include a crisis communication strategy. This includes how to handle negative customer feedback and how to respond to the public if a crisis occurs – for example, a competitor publicly challenging the ethics of your company. In the field of public relations, we explore the best routes to deal with crisis communication before finalizing methods in a business plan.

Why You should Generate Visual Content to Brand your Company

Relevant content and quality writing drives effective marketing, however, visual content is also crucial for building a lasting relationship with your customers. Today’s digital age demands better means to transfer messages. With the increase in the use of visual social media platforms such as Instagram and Pinterest, B2B marketers can grow their businesses faster than ever before. Both these tools provide endless opportunities for B2B marketing, as they are simple to use and are quickly becoming central to successful visual content marketing strategies.  

4 Facebook Dos and Don’ts for Effective Public Relations

As a communications professional, it is hard to deny the tremendous impact that social media has had on our clients, campaigns and work methods. Facebook is one of the world’s largest social media platforms with an estimated 800 million users. Its reach has motivated companies and PR practitioners to incorporate or create digital media campaigns using Facebook in order to generate “likes,” create a community among consumers and prospects, and manage customer service needs. In the article, “4 Do’s and Don’ts of Using Facebook as a PR Tactic,” PRNews breaks down the best and worst ways to accomplish your Facebook goals.

A New Way to Brand Your Company, Using Video

Whether you are in PR or trying to come up with new ways to revamp your company’s website, one tool you should start becoming familiar with is a video camera. The use of video is an efficient and cost-effective way to help brand your company. Thanks to the help of social media sites like YouTube, Facebook and Twitter, viral videos are being viewed at an increasingly high rate and are getting the attention of the general public.

The Latest Social Media Craze: Google+

Social media plays a significant role in our lives today and it continues to evolve. Therefore, we have to be up to speed with its latest and greatest features and how to use them. In recent weeks, it seems that every technology news site has posted articles about Google+.

Google + was launched on June 28, 2011 and is now one of Facebook’s biggest competitors. Because businesses are using social media to brand themselves, it may be a good idea for you to look into setting up an account with Google+. The site is currently at capacity for new users, but you can sign up to be notified when new users are added.  However, if you know someone who is currently on the site you can be  invited to sign up. Upon receiving an invitation, you can set up a business profile to start networking.

Online Advertising goes Viral

Although we have written previous posts about viral videos, I couldn’t help but share some new information I found about advertising using viral videos. Our past post gave great tips on how to get started producing videos, but now I want to share the reason for advertising your brand using viral videos.

With social media being at the forefront of technology, it is no surprise that using videos to boost your company’s brand is a smart way to go. Companies are backing away from commercial advertising and are using social media such as Facebook, YouTube or search engines to promote their names in the online press circuit.

Diversify Your Portfolio: How to Ensure That Social Media is Working for You!

Companies of all sizes are using social media to develop their brand or to keep it current. Many companies are looking to social media tools like Facebook, Twitter or blogs for help in this effort, but the question is, are these sites helping to build their brand?

Tracking a Digital Footprint

With the technology that is available to us today, companies have access to a wide range of tools (a.k.a analytical programs) that keep track of and measure public conversations about a company. For the purpose of this post, I will be focusing on the digital conversation (i.e. tweets, blog posts, forum posts and Facebook mentions about a company).

Modern Marketing Metrics

Today, we see more businesses shifting to a modern marketing approach (for example, using social media and digital advertising to direct customers to a company website). And with this shift, there is an impending need to identify the appropriate metrics (for example, the number of visitors to a company website or the number of links from a social media site to a company website) that will effectively measure a company’s success and progress.

Market Research: Beyond Asking Questions and Evaluating Data

“Traditionally, market research has primarily been comprised of asking questions and evaluating data. However, this  method only identifies pieces of a person, failing to truly define the individual – or generate a complete picture of who they really are.”

–Harris Interactive, a strategic market research company