AP Style Tip of the Day: Numbers and Collective Nouns

I have been getting quite a few questions on this lately, so just so we are clear, here is the AP Style rule for numbers:

Spell out numbers 1-9, numerals are used for 10 and above. Ages, addresses and phone numbers are always numerals. For money figures, always use the dollar sign. Ex. $33.7 million, and do not spell out ‘dollars.’ Read the rest of this entry »


What Makes a Good News Release?

There is an art to writing an effective news release. Many people do not realize that news releases are not meant to be print copy, but rather an “FYI” for journalists and reporters. That being said, there must be a balance between giving too much information at once and being too brief.  In an effort to help you out the next time you generate a news release for your company, here are some tips to writing an effective news release. This is by no means an all-inclusive list, just some of the important factors to consider. Read the rest of this entry »

Why Blog?

The evolution of blogging is particularly interesting to me. At first blogs were regarded as highly unprofessional online journals that were rarely paid any attention. But blogs have evolved into a respected, if not necessary, media outlet. Many times, it is the blogs that break news and are looked to for the most up to date information on a developing issue. Read the rest of this entry »

The Official PRBrandBuilder Blog: PRLine

This post marks the first blog post for PRLine, the official blog for PRBrandBuilder.  I’ll start by telling you a little bit about myself and the purpose for creating PRLine.

I am the media services manager at PRBrandBuilder. I work on the day-to-day initiatives with the help of some other fabulous team members. At PRBrandBuilder, our main focus is on helping our customers enhance brand awareness through press releases that reach targeted reporters and journalists.

I wanted to start this blog for a number of reasons, but primarily to engage our clients. I know there are a million PR blogs out there for everyone to read, but I hope this one will answer some of our clients pertinent PR questions, while at the same time providing an enjoyable and light-hearted reading experience.

Happy Reading!

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