Modern Marketing Metrics

Today, we see more businesses shifting to a modern marketing approach (for example, using social media and digital advertising to direct customers to a company website). And with this shift, there is an impending need to identify the appropriate metrics (for example, the number of visitors to a company website or the number of links from a social media site to a company website) that will effectively measure a company’s success and progress. Read the rest of this entry »

The Internet: A Place for Businesses to Live Forever

Most of us are all too familiar with the phrase: “Be wary what you put on the Internet.” This is due to the fact that the Internet is a vacuous pool that stores information forever. Once something is published to the Internet, there is no such thing as a delete button – but, what if I told you that this is not necessarily something to fear. Read the rest of this entry »

Friend or Foe: Is Personal Branding Detrimental To Your Company?

With the launch of social networking sites – Twitter and Facebook – the public began to use the numerous new outlets for personal branding . The reason for this surge in personal branding is largely attributed to the fact that social networking sites give users a platform they can transform into their own personal space and share with anyone they choose. With 105,779,710 registered users on Twitter and more than 500 million active users on Facebook this year, it is almost impossible to not find someone online. Read the rest of this entry »

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