Increase Your SEO

With online media overtaking print media in number of readers, and Google becoming the go-to search tool, it is important to ensure that your release will not get lost in the masses. That is why everyone is concerned with SEO or Search Engine Optimization.  Since SEO is integral to the success of your news release, I thought I would provide a few tips for increasing the SEO of your news releases.

The PR code of ethics: words to live by

As PR professionals, we know there is a code of ethics to follow and it has recently become newsworthy topic. In the blog post A PR Professional’s Code of Ethics, Wendy Marx starts with an anecdote about several bloggers who were invited by a PR firm to test out authentic Italian food, but instead were served their client’s brand of frozen meals. This was misleading to the bloggers and a misrepresentation of the firm and their client.

How to pitch on point

No matter how long you have been writing pitches, there is always room for improvement. When creating the perfect pitch you may have a set of guidelines you tend to follow, however, implementing new concepts might just be what you need to take your pitch to the next level.

By following tips written by Susan Young in the article 10 ways to create your best news pitch yet, you can enhance your writing aptitude and give your pitch the extra creativity it needs to get noticed.

Targeting Your Publics

All too often, we get so caught up in putting our ideas onto paper, that we can sometimes forget who we are writing for. It is important to keep our audience in mind with every news release we send, but sometimes it becomes the last thing we think of when we sit down to write.

To avoid this in your writing, consider the following points before drafting your news release and as you are editing.